Successful businesses are those that continuously turn ideas into profits. In. the present global context, it is innovation that determines whether a business. is gaining a competitive edge over others in shrinking markets. This extremely interesting book breaks the manager's myth that innovation. is something outside the organizational framework, and shows how the capability. to innovate can be built into the fabric of an organization in eight steps. The author focuses on a model that managers can adopt and implement in their. organizations, using case studies and a host of examples that can