HomeGroupsTalkZeitgeist
Hide this

Results from Google Books

Click on a thumbnail to go to Google Books.

Engage: The Complete Guide for Brands and…
Loading...

Engage: The Complete Guide for Brands and Businesses to Build, Cultivate,…

by Brian Solis

MembersReviewsPopularityAverage ratingMentions
68None175,945 (2.9)1

None.

None
Loading...

Sign up for LibraryThing to find out whether you'll like this book.

No current Talk conversations about this book.

» See also 1 mention

No reviews
no reviews | add a review
You must log in to edit Common Knowledge data.
For more help see the Common Knowledge help page.
Series (with order)
Canonical title
Original title
Alternative titles
Original publication date
People/Characters
Important places
Important events
Related movies
Awards and honors
Epigraph
Dedication
First words
In my 19-year marketing career, I've dedicated the last 13 years specifically to the practice of and experimentation in online interaction.
Quotations
"The science of procuring attention is complemented by the delicate art of earning and cultivating relationships."
Last words
Disambiguation notice
Publisher's editors
Blurbers
Publisher series
Original language

References to this work on external resources.

Wikipedia in English (2)

Book description
Haiku summary

Amazon.com Product Description (ISBN 0470571098, Hardcover)

The ultimate guide to branding and building your business in the era of the Social Web?revised and updated with a Foreword by Ashton Kutcher

Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business?one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits.

Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI.Introduces you to the psychology, behavior, and influence of the new social consumerShows how to define and measure the success of your social media campaigns for the short and long termFeatures an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on TwitterRevised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media

Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?

(retrieved from Amazon Thu, 12 Mar 2015 18:00:09 -0400)

"Social marketing revitalizes and empowers every facet of our workflow and its supporting ecosystem. Seeing the bigger picture and tying our knowledge to the valuable feedback from our communities will help us guide businesses towards visibility, profitability, relevance and ultimately customer loyalty"--Pref.… (more)

» see all 2 descriptions

Quick Links

Swap Ebooks Audio
13 wanted

Popular covers

Rating

Average: (2.9)
0.5
1
1.5
2
2.5 1
3 4
3.5
4
4.5
5

Is this you?

Become a LibraryThing Author.

 

About | Contact | Privacy/Terms | Help/FAQs | Blog | Store | APIs | TinyCat | Legacy Libraries | Early Reviewers | Common Knowledge | 119,408,540 books! | Top bar: Always visible