Matt Beaumont
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This story is told entirely in emails flying around an advertising agency in London. It's hilarious. I've worked in offices with electronic mail since before the Internet and have often thought there was a story there. Beaumont does a great job.
The remnants of the crew from Miller Shanks London are back with Meerkat360, a new cutting edge ad agency.
The humor is just as cutting as the two previous books, but there is a darker edge, with Liam's gambling addiction and his attempts to get Lorraine back.
But, Beaumont also successfully integrates different technologies such as IM and SMS to help shape the narrative.
I also enjoyed how he skewers the new generation of corporate mumbo jumbo.
Great success.
The humor is just as cutting as the two previous books, but there is a darker edge, with Liam's gambling addiction and his attempts to get Lorraine back.
But, Beaumont also successfully integrates different technologies such as IM and SMS to help shape the narrative.
I also enjoyed how he skewers the new generation of corporate mumbo jumbo.
Great success.
e by Matt Beaumont
Very very funny, read it in one straight 3 hour session. Now looking for the sequel!
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The key element to the humor is the duplicitous nature of the main characters. In the personal e-mails to each other, we see what they really think, and in the business e-mails, and to contrast, the business e-mails are all brown-nosing and have the forced quality of many official e-mails.
There also several running jokes, such as the agency president's e-mails getting diverted to the Finnish office, and the many amorous liaisons among the underlings.
What I found surprising that Beaumont was able to flesh out the characters so well. Every one of the characters has a unique voice and as the book progressed, I found myself cheering when something bad happened to Simon, the conniving creative director.
I whole-heartedly recommend this book to all.… (more)