April Dunford
Author of Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Works by April Dunford
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• How positioning creates a context to fundamentally shape how people see things;
•The signs of weak positioning, and why traditional positioning statements don't work;
• The 10 steps to find an effective product/company positioning and identify 5 + 1 critical components underlying your positioning;
• How to implement your positioning.
Book summary at: rel="nofollow" target="_top">https://readingraphics.com/book-summary-obviously-awesome/… (more)