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John Gerzema

Author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

3 Works 114 Members 1 Review

Works by John Gerzema

The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It (2008) 46 copies

The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future (2013) 41 copies

Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live (2010) 27 copies

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2008 recession (1) 200GTE (2) 2014 (1) business (10) Businesswomen (1) career management (1) CDMXBedroom (1) CDMXBedroomI3 (1) change (1) change management (1) collaboration (1) communication (1) consumers (2) current project lists 2018 (1) Did You Miss? November 2013 (1) economics (2) economy (3) empathy (1) entrepreneurship (1) Good Formatting (1) I3 (1) illustrated (1) index (1) June 2013 (1) Leadership (3) management (1) marketing (5) non-fiction (5) Overdrive (1) p. 13 (1) Popular Non-Fiction (1) practical > status oriented (1) SB- (1) SBminus (1) self-improvement (1) Silent Generation (1) to-read (7) values (2) Women executives (1) women's (1)

Common Knowledge

Gender: male
Agent: James Levine (Levine Greenberg)
Kerry Sparks (Levine Greenberg)

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The Brand Bubble: The Looming Crisis in Brand Value… by John Gerzema

Brands are less liked, trusted & respected, while brand vaulations are higher than ever.

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condensate | Feb 15, 2010 |

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New York Times bestseller

The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future (Nonfiction)

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Statistics

Works: 3
Members: 114
Popularity: #171,985
Rating: 2.9

Reviews: 1
ISBNs: 10

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