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The New Capitalist Manifesto: Building a Disruptively Better Business

by Umair Haque

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843322,752 (3.63)2
Welcome to the worst decade since the Great Depression. Trillions of dollars of financial assets and shareholder value destroyed; worldwide GDP stalled; new jobs vanishingly scarce. But this isn't just a severe recession. It's evidence that our economic institutions are obsolete--a set of ideas inherited from the industrial age that no longer work for business, people, society, or the future. In The New Capitalist Manifesto, economic strategist Umair Haque argues that business as usual has outgrown the old paradigm of short-term growth, competition at all costs, adversarial strategy, and pushing costs onto future generations. These outworn assumptions are good for creating only "thin" value--gains that are largely illusory and produce diminishing returns every year. For "thick" value--enduring, meaningful, sustainable advantage that deeply benefits the larger society--Haque details five new cornerstones of prosperity in the twenty-first century: *Loss advantage: From value chains to value cycles *Responsiveness: From value propositions to value conversations *Resilience: From strategy to philosophy *Creativity: From protecting a marketplace to completing a marketplace *Difference: From goods to betters The New Capitalist Manifesto makes a passionate, razor-sharp economic case that these methods will produce a more enduring prosperity for business as well as society.… (more)
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Reading Gary Hamel's forward encouraged me. Without any business savvy, I appreciated the accessibility of Haque's style. His definition of the "thick value" necessary to thrive and matter in 21st century constructive capital vs. "thin value" of industrial era capitalism rings true. Frequently passages or even next sentences repeated previous ideas for no apparent reason, but other than this editorial oversight, I found the ideas clear, engaging and hopeful. ( )
  rebwaring | Aug 14, 2023 |
I wanted to like this book a lot. I follow Umair Haque on Twitter and enjoy his commentary. I should have looked more closely at that commentary however, because there is a lesson there about the book. The New Capitalist Manifesto, while excitingly written and well laid out, has almost no new thinking in it whatsoever. Like Haque's tweets, which are largely retweets of other thinkers with an exclamation point terminated comment, the book is a simple repackaging of the seminal ideas of many books which I have already read. If you are new to the concepts of socially-responsible or for-benefit businesses and green capitalism, this book might serve as a good introduction to the field. Otherwise, you will find yourself engaging in a game of "I bet I can tell you what he will say next." Of the concepts in the book that I thought were novel, I found that his analysis and support of them were largely superficial.

I had expected deeper thought in this volume, and so I was very disappointed. It may be the case that if your expectations are different, the book will read better. But I would suggest that after you complete it, you read Alex Steffen, Paul Hawken, Amory Lovins, Richard Florida, Clay Shirky, Roberto Verganti and William McDonough afterwards, so that you can get the depth that Haque lacks.

( )
  BrentN | Jan 7, 2023 |
Crap. A lot of building up straw men and then beating them to death. ( )
  gsatell | Mar 27, 2011 |
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Welcome to the worst decade since the Great Depression. Trillions of dollars of financial assets and shareholder value destroyed; worldwide GDP stalled; new jobs vanishingly scarce. But this isn't just a severe recession. It's evidence that our economic institutions are obsolete--a set of ideas inherited from the industrial age that no longer work for business, people, society, or the future. In The New Capitalist Manifesto, economic strategist Umair Haque argues that business as usual has outgrown the old paradigm of short-term growth, competition at all costs, adversarial strategy, and pushing costs onto future generations. These outworn assumptions are good for creating only "thin" value--gains that are largely illusory and produce diminishing returns every year. For "thick" value--enduring, meaningful, sustainable advantage that deeply benefits the larger society--Haque details five new cornerstones of prosperity in the twenty-first century: *Loss advantage: From value chains to value cycles *Responsiveness: From value propositions to value conversations *Resilience: From strategy to philosophy *Creativity: From protecting a marketplace to completing a marketplace *Difference: From goods to betters The New Capitalist Manifesto makes a passionate, razor-sharp economic case that these methods will produce a more enduring prosperity for business as well as society.

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