Comic-Con and the Business of Pop Culture: What the World’s Wildest Trade Show Can Tell Us About the Future of Entertainment

by Rob Salkowitz

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From Comic-Cons massive exhibit hall and panels to its exclusive parties and business suites; this book peels back the layers to show how comics culture is influencing communications; entertainment; digital technology; marketing; education; and storytelling. --.

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This was a great insider's look at the business of Comic-Con. I attended my 10th SDCC this year and I, too, wondered if we'd hit "peak geek." While I'm no businesswoman, it was fascinating to hear the author's takes on the future of this convention. (

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readingjag | Nov 29, 2021 |

As a geek I highly recommend this book. Business author Rob Salkowitz takes you on a behind-the-scenes tour of Comic-Con and discusses the various convergences of geekery in media. (

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auldhouse | Sep 30, 2021 |

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From Comic-Cons massive exhibit hall and panels to its exclusive parties and business suites; this book peels back the layers to show how comics culture is influencing communications; entertainment; digital technology; marketing; education; and storytelling. --.

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