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Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams (2014)

by Jeff Walker

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2025135,576 (3.95)None
"Launch" will build your business---fast. Whether you've already got a business or you're itching to start one, this is a recipe for getting more traction. Think about it---what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all -but- eliminated your competition? And you could do all that no matter how humble your business or budget? Since 1996 Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed an underground process for launching new products and businesses with unprecedented success. But the success-train was just getting started---once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches. "Launch" is the treasure map into that world---an almost secret world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches. Whether you have an existing business, or you have a service-based business and want to develop your own products so you can leverage your time and your impact, or you're still in the planning phase---this is how you start fast. This formula is how you engineer massive success. Now the question is this---are you going to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?… (more)
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Showing 5 of 5
While not exactly what I needed, this book did provide me with some great ideas and examples. I think if you have a service to market, however, you could do worse. His suggestions seem really simple and possible, but he at least admits to some failures and some duds. The tone is one of cheerleading, but he believes, so what else would he sound like. All in all, a good business book. ( )
  Colleen5096 | Oct 29, 2020 |
I got to page 68 and simply could not finish it.
This book just did not work for me. ( )
  DebraParmley | Dec 29, 2018 |
I know quite a few people who have successfully implemented Jeff Walker's Product Launch Formula, so I was looking forward to understanding the secrets behind the process. I think the book lays the PLF process out clearly enough that you could put it into place with just this knowledge. However, you will need some understanding of technology and general marketing principles. There's also a lot of solid advice on entrepreneurship and creating a life you love. Good balance between specifics and general advice. ( )
  TheBibliophage | Mar 20, 2018 |
Excellent guide on selling informational products online, using urgency and launch funnels. ( )
  shakazul | Jul 3, 2017 |
I found it to be an interesting and fairly easy read.
I enjoyed the case studies and even if there were things I already knew, it was a good reminder to put them into practice.
Although I have not made my million yet, or even my hundred thousand. Good ways to begin again. ( )
  LaurasReading | Nov 5, 2014 |
Showing 5 of 5
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"Launch" will build your business---fast. Whether you've already got a business or you're itching to start one, this is a recipe for getting more traction. Think about it---what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all -but- eliminated your competition? And you could do all that no matter how humble your business or budget? Since 1996 Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed an underground process for launching new products and businesses with unprecedented success. But the success-train was just getting started---once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches. "Launch" is the treasure map into that world---an almost secret world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches. Whether you have an existing business, or you have a service-based business and want to develop your own products so you can leverage your time and your impact, or you're still in the planning phase---this is how you start fast. This formula is how you engineer massive success. Now the question is this---are you going to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?

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