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Loading... Brand Asset Managementby Scott M. Davis
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"Most companies do a poor job of managing their brands. Scott Davisvividly illustrates well-managed and poorly managed brand programsand provides the best methodology I have seen for improving yourbrand asset management." -- Phil Kotler, S. C. Johnson & Son Distinguished Professor ofInternational Marketing, Kellogg School of Management, NorthwesternUniversity No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)658.827Technology Management and auxiliary services Management Of Marketing BrandingLC ClassificationRatingAverage:
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