Full Frontal PR: Building Buzz About Your Business, Your Product, or You

by Richard Laermer

Other authors: Michael Prichinello (Contributor)

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A guide on how to talk to the media and generate effective press coverage provides lighthearted case studies that illustrate key processes for building strategic and cost-effective press relationships.

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Author name	Role	Type of author	Work?	Status
Richard Laermer	—	primary author	all editions	calculated
Prichinello, Michael	Contributor	secondary author	all editions	confirmed

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A guide on how to talk to the media and generate effective press coverage provides lighthearted case studies that illustrate key processes for building strategic and cost-effective press relationships.

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