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War Paint: Madame Helena Rubinstein and Miss Elizabeth Arden, Their Lives, Their Times, Their Rivalry (2003)

by Lindy Woodhead

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1122246,841 (3.72)10
Now a Tony-nominated Broadway musical playing at the Nederlander Theatre starring two-time Tony Award winners Patti LuPone (Evita, Gypsy) as Helena Rubinstein and Christine Ebersole (42nd Street, Grey Gardens) as Elizabeth Arden. A fascinating dual biography of the women who founded today's beauty industry They were both born in the nineteenth century in humble circumstances--Helena Rubinstein in an orthodox Jewish household in Kraków, Poland, Elizabeth Arden on a farm outside Toronto. But by the 1930s, they were bitter rivals in New York, the rulers of dueling international beauty empires that would forever change the way women thought about cosmetics, salons, and wrinkles. This riveting biography brings these two celebrated women to life, revealing the ruthless drive and innovative business strategies that took each to the top. Along the way, it offers an intriguing look at their personal idiosyncrasies (Rubinstein collected art, Arden racehorses), their checkered marriages, and the rarefied social milieu in which they both traveled.… (more)
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A dense and fascinating look at the stories of Helena Rubenstein and Elizabeth Arden, their bitter rivalry and the rise and rise of the cosmetics industry during the twentieth century. These two extraordinary women came from similar obscure and relatively poor backgrounds but through their drive and determination reached the top, and essentially created the modern cosmetics industry. The book is full of fascinating anecdotes, how Miss Arden was delighted to outlive Madame Rubenstein and smiled all the way through her funeral and, my favourite, how the Duchess of Windsor terrified Miss Arden's secretary by sleeping with her eyes open - she'd had so much cosmetic surgery that she was unable to close her eyes. ( )
1 vote riverwillow | Aug 6, 2009 |
This book is great for anyone interested in the history of the cosmetics industry. Not actually that inspirational from a feminist perspective. These women were ruthless; nothing new there. ( )
  NicoleHC | May 16, 2007 |
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Epigraph
In a country where wealth is constantly bringing new claimants for consideration into the area of fashion - for it is, after all, no more than a struggle for notoriety, that may be more bloodless but is not less bitter than that of the gladiators - those who are in its possession contrive all possible means of distinction between themselves and those who are about to dispute their ascendancy. (James Fenimore Cooper, 1828)
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Dedicated to the memory of Patrick O'Higgins
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During the early evening of Friday 29 April, 1966, in an atmosphere of tense, almost palpitating excitement, over seven hundred people were gathered in the Madison Avenue premises of New York's prestigious Parke-Bernet Galleries.
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Now a Tony-nominated Broadway musical playing at the Nederlander Theatre starring two-time Tony Award winners Patti LuPone (Evita, Gypsy) as Helena Rubinstein and Christine Ebersole (42nd Street, Grey Gardens) as Elizabeth Arden. A fascinating dual biography of the women who founded today's beauty industry They were both born in the nineteenth century in humble circumstances--Helena Rubinstein in an orthodox Jewish household in Kraków, Poland, Elizabeth Arden on a farm outside Toronto. But by the 1930s, they were bitter rivals in New York, the rulers of dueling international beauty empires that would forever change the way women thought about cosmetics, salons, and wrinkles. This riveting biography brings these two celebrated women to life, revealing the ruthless drive and innovative business strategies that took each to the top. Along the way, it offers an intriguing look at their personal idiosyncrasies (Rubinstein collected art, Arden racehorses), their checkered marriages, and the rarefied social milieu in which they both traveled.

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