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This book discusses the application of the Deming Management Method to higher education in order to improve the management practices and operations of American colleges and universities. The contributing articles are as follows: (1) "The Parable of the Red Beads" (Joseph A. Burke); (2) Constancy of Purpose for the Improvement of Product and Service" (Ronald K. Dye); (3) "Adopt a New Philosophy" (Juanita P. Fain); (4) "Cease Dependence on Mass Inspection" (Samuel C. Heady); (5) "End the Practice of Awarding Business on Price Tag Alone" (Terrence J. Hogan); (6) "Improve the System of Production and Service" (Dawn G. Hughes); (7) "Institute Training" (Linda L. Hunt); (8) "Institute Leadership" (Ronald J. Hyson); (9) "Drive Out Fear" (Luther G. Smith); (1) "Break Down Barriers between Departments" (D. Kevin May); (11) "Eliminate Slogans, Exhortations, and Targets for the Work Force" (Shirley E. Meiners); (12) "Eliminate Numerical Quotas" (Tess Midkiff); (13) "Remove Barriers That Rob People of Pride of Workmanship" (Judy E. Shonebarger); (14) "Institute a Vigorous Program of Education and Retraining" (Stephen E. Miller); (15) "Take Action To Accomplish the Transformation" (Joan P. Moser); and (16) "Cardinal Diseases and Obstacles" (Richard I. Miller). Most chapters provide references. (GLR)