Lights! Camera! Advertising

by Joy Satterwhite

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Goes behind the scenes of shooting and reveals the detailed planning and execution of ten advertising campaigns. The authors explain the special techniques for shooting cars on location, how to take a campaign on the road, how to co-ordinate a complicated shoot and how to build a shoot.

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Goes behind the scenes of shooting and reveals the detailed planning and execution of ten advertising campaigns. The authors explain the special techniques for shooting cars on location, how to take a campaign on the road, how to co-ordinate a complicated shoot and how to build a shoot.

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