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Loading... The Art of Choosingby Sheena Iyengar
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Sign up for LibraryThing to find out whether you'll like this book. No current Talk conversations about this book. Useful and well written, but all in all not so surprising or inspiring. ( ) I don't know, I just didn't really learn anything. The most exciting part was when she starts talking about the famous jam study, and how everybody seems to know about it but everybody gets it slightly wrong; and then she reveals that she should know because she's the one who actually conducted the jam study. Mind blown! [The jam study offered people a taste test of 24 different jams, then repeated the experiment with only 6 jams, and found that 24 jams attracted more attention but 6 jams resulted in more sales.] I might have learned more from this book if I had read it closer to its publication date, but by now I had already read about almost all the studies the author mentions in other places. I think a better title for this book would be A Discussion on Choice. You aren't going to get any practical tips about choosing until the afterword. Watched the TED talk at https://www.ted.com/talks/sheena_iyengar_on_the_art_of_choosing/transcript?langu... I'd started this 10-hr audiobook and gotten a feeling I'd not make it through the whole thing, though interesting it didn't seem to be 10-hrs interesting. no reviews | add a review
Sheena Iyengar's award-winning research reveals how and why we choose: whether or not choice is innate or bound by culture, why we sometimes choose against our best interests, and how much control we really have over what we choose. No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)153.83Philosophy and Psychology Psychology Cognition And Memory Decision Making And Persuasion Decision MakingLC ClassificationRatingAverage:
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