Useful and well written, but all in all not so surprising or inspiring. ( )

http://pro-libertate.net/20111125/177-read-art-choosing ( )

I don't know, I just didn't really learn anything. The most exciting part was when she starts talking about the famous jam study, and how everybody seems to know about it but everybody gets it slightly wrong; and then she reveals that she should know because she's the one who actually conducted the jam study. Mind blown!

[The jam study offered people a taste test of 24 different jams, then repeated the experiment with only 6 jams, and found that 24 jams attracted more attention but 6 jams resulted in more sales.] ( )

I might have learned more from this book if I had read it closer to its publication date, but by now I had already read about almost all the studies the author mentions in other places. I think a better title for this book would be A Discussion on Choice. You aren't going to get any practical tips about choosing until the afterword. ( )

Watched the TED talk at https://www.ted.com/talks/sheena_iyengar_on_the_art_of_choosing/transcript?langu... I'd started this 10-hr audiobook and gotten a feeling I'd not make it through the whole thing, though interesting it didn't seem to be 10-hrs interesting.