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Click: The Magic of Instant Connections

by Ori Brafman, Rom Brafman

MembersReviewsPopularityAverage ratingMentions
21910124,356 (3.52)4
Family & Relationships. Psychology. Sociology. Nonfiction. HTML:You know the feeling. You meet someone new??at a party or at work??and you just hit it off. There is an instant sense of camaraderie.
 
In a word, you ??click.?
 
/> From the bestselling authors of Sway, Click is a fascinating psychological investigation of the forces behind what makes us click with certain people, or become fully immersed in whatever activity or situation we??re involved in.  
 
From two co-workers who fall head over heels for each other while out to dinner and are married a month later (and fifteen years later remain just as in love), to a team of scientists who changed the world with the magic of their invention, these kinds of peak experiences, when our senses are completely focused on the moment, are something that individuals??and companies??strive to achieve. After all, when you??re in the ??zone,? you??re happier and more productive. Why is it that we click in certain situations and with certain people, but not with others? Can this kind of magical connection be consciously encouraged?  Is there a way to create such peak experiences, whether on a date or in your job? 
 
According to Ori and Rom Brafman, there is. 
 
In a powerful, story-driven narrative that weaves together cutting-edge research in psychology and sociology, the Brafmans explore what it means to ??click?: the common factors present when our brain and senses are fully engaged. They identify five ??accelerators? that increase the likelihood of these kinds of magic connections in our work and relationships.
  
From actors vying for a role on a popular TV series to police officers negotiating with hostage takers, we learn how one can foster an environment where we can click with another person and shape our thinking, behavior, and emotions.
 
A fascinating journey into how we engage with the world around us, Click will transform our thinking about those moments when we are in the zone and everything seems to fall into place.
 
Acclaim for Sway:
??A provocative new book about the psychological forces that lead us to disregard facts or logic and behave in surprisingly irrational ways.? ??New York Times
 
??A unique and compulsively readable look at unseen behavioral trends.? ??Fortune

"A breathtaking book that will challenge your every thought, Sway hovers above the intersection of Blink and Freakonomics."??Tom Rath, coauthor of the New York Times #1 bestseller How Full Is Your Bucket?

??[An] engaging journey through the workings??and failings??of the mind?Their stories of senselessness?are as fascinating as the lessons we learn from them.? ??Fast Company

"Count me swayed??but in this instance by the pull of entirely rational forces. Ori and Rom Brafman have done a terrific job of illuminating deep-seated tendencies that skew our behavior in ways that can range from silly to deadly. We'd be fools not to learn what they have to teach us."??Robert B. Cialdini, author of New York Times bestseller Influence

"If you think you know how you think, you'd better think again! Take this insightful, delightful trip to the sweet spot where economics, psychology, and sociology converge, and you'll discover how our… (more)
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» See also 4 mentions

Showing 1-5 of 9 (next | show all)


The book tries to figure out why and/or how people "click". But something just didn't click. Many people describe this as a Gladwell-like book. Maybe more described a Gladwell-light book. Reading Gladwell, I feel like I'm onto something. Reading Brafman ... I feel like something is just beyond the corner of my eye.

I really do wish they spent more time on the hostage negotiator ... who I felt had the most fascinating story.

I do think the authors missed an important part of clicking .. the person(s) has to have the desire to click. My latest theory on connections between people ... friendships are when two people are searching for commonalities while non-friendships are when two people are seeking for differences between them. With any two people, there are lots of commonalities and differences. And it's really our choice which way to go.

It's more of a 3.5 star book. ( )
  wellington299 | Feb 19, 2022 |
Interesting insights into why some people click with another ( )
  elifra | Nov 9, 2020 |
The ability of people to just get along straight away is one of those things that is a mystery that has fascinated psychologists and sociologists for years. Recent research has started to uncover the details behind those moments when we form a lifelong connection to another person. They tell their story through a series on anecdotes and examples and looks at ‘accelerators’ that will enhance these click moments. The seven accelerators are vulnerability, proximity, resonance, similarity, environment, naturals and personal elevation. These factor strongly influence the way that people and teams with get along. One example that they gave was with a basketball team that generally failed to qualify for the NBA, but over a couple of seasons they had four players who ‘clicked’ and made the team much better than normal, even reaching the point of qualifying, but after they went their separate ways they never really achieved as much.

Written in a similar way to the master of the genre, Gladwell, it has some interesting stories, but all the way through it feels that you are reading a thin veneer rather than something with depth. That said, it was quite interesting, and really didn’t take long at all. ( )
  PDCRead | Apr 6, 2020 |
Nice review of some interesting social-psychology research; a nice mix of topics on friendship, influence, and group dynamics. (This was the first time I tried an audio-book while driving ….and it worked out well since the content was intriguing and flowed well in this format.) ( )
  JosephKing6602 | Aug 30, 2018 |
The forces behind how we fully engage with people, work, and everything we do
  jhawn | Jul 31, 2017 |
Showing 1-5 of 9 (next | show all)
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Family & Relationships. Psychology. Sociology. Nonfiction. HTML:You know the feeling. You meet someone new??at a party or at work??and you just hit it off. There is an instant sense of camaraderie.
 
In a word, you ??click.?
 
From the bestselling authors of Sway, Click is a fascinating psychological investigation of the forces behind what makes us click with certain people, or become fully immersed in whatever activity or situation we??re involved in.  
 
From two co-workers who fall head over heels for each other while out to dinner and are married a month later (and fifteen years later remain just as in love), to a team of scientists who changed the world with the magic of their invention, these kinds of peak experiences, when our senses are completely focused on the moment, are something that individuals??and companies??strive to achieve. After all, when you??re in the ??zone,? you??re happier and more productive. Why is it that we click in certain situations and with certain people, but not with others? Can this kind of magical connection be consciously encouraged?  Is there a way to create such peak experiences, whether on a date or in your job? 
 
According to Ori and Rom Brafman, there is. 
 
In a powerful, story-driven narrative that weaves together cutting-edge research in psychology and sociology, the Brafmans explore what it means to ??click?: the common factors present when our brain and senses are fully engaged. They identify five ??accelerators? that increase the likelihood of these kinds of magic connections in our work and relationships.
  
From actors vying for a role on a popular TV series to police officers negotiating with hostage takers, we learn how one can foster an environment where we can click with another person and shape our thinking, behavior, and emotions.
 
A fascinating journey into how we engage with the world around us, Click will transform our thinking about those moments when we are in the zone and everything seems to fall into place.
 
Acclaim for Sway:
??A provocative new book about the psychological forces that lead us to disregard facts or logic and behave in surprisingly irrational ways.? ??New York Times
 
??A unique and compulsively readable look at unseen behavioral trends.? ??Fortune

"A breathtaking book that will challenge your every thought, Sway hovers above the intersection of Blink and Freakonomics."??Tom Rath, coauthor of the New York Times #1 bestseller How Full Is Your Bucket?

??[An] engaging journey through the workings??and failings??of the mind?Their stories of senselessness?are as fascinating as the lessons we learn from them.? ??Fast Company

"Count me swayed??but in this instance by the pull of entirely rational forces. Ori and Rom Brafman have done a terrific job of illuminating deep-seated tendencies that skew our behavior in ways that can range from silly to deadly. We'd be fools not to learn what they have to teach us."??Robert B. Cialdini, author of New York Times bestseller Influence

"If you think you know how you think, you'd better think again! Take this insightful, delightful trip to the sweet spot where economics, psychology, and sociology converge, and you'll discover how our

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