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Loading... Building & Running a Successful Research Business: A Guide for the Independent Information Professionalby Mary Ellen Bates
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Sign up for LibraryThing to find out whether you'll like this book. No current Talk conversations about this book. A really impressive "how to start your own business" book. What's a bit unusual is that the massive middle portion of this book is a great primer for virtually anyone who is interested in starting an independent business, including how to set up a web site, how to budget for the lean times, and how to write a strategic plan and a marketing plan. One of the very few negative comments is that the author pushes an industry group in almost every chapter and then includes a write-up about it in an appendix (you'd think that the book was published by the group, but it wasn't). ( ) no reviews | add a review
The essential handbook for every information entrepreneur, this is the indispensable guide to launching, managing, and growing an independent research firm. From beginning to end, this newly updated study navigates through every stage of the process--introductory procedures, conducting the company, the ideal marketing methods, and maximizing research. From making key decisions and closing the sale to maintaining good relationships with clients and tapping into powerful information sources beyond the Web, this first-rate collection of tips, tricks, and techniques is the key to building a successful information business. No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)025.5Information Library and Information Sciences Administration; Departments Services and programs for usersLC ClassificationRatingAverage:
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