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Peggy Barber

Author of Building a Buzz: Libraries and Word-of-mouth Marketing

4 Works 38 Members 1 Review

Works by Peggy Barber

Building a Buzz: Libraries and Word-of-mouth Marketing (2009) 27 copies, 1 review

Getting Your Grant: A How-To-Do-It Manual for Librarians (1993) 9 copies

68 great ideas, the library awareness handbook (1982) 1 copy

ABC Choral Art Series (Volume II) (1974) 1 copy

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2012-0205 (1) 2014-0913 (1) advertising (1) ALA (1) buzz (1) case studies (1) communication (1) community (1) examples (1) fundraising (1) goodreads import (1) internship (1) libraries (5) library book (2) library science (3) Library Trustee (1) loanedfrom:tpl (1) marketing (6) New Addition (1) non-fiction (6) outreach (2) partnering (1) planning (1) public libraries (1) public relations (3) readfor:aber (1) real-life situations (1) to-read (2) USA (1) word of mouth (1)

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Gender: female

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1 review

timtom 198 reviews

Building a Buzz: Libraries and Word-of-mouth Marketing by Peggy Barber

This book is meant as a marketing starting point for small libraries, filled with real-life examples and practical tips to provide inspiration. It may look simplistic, but actually addresses the core aspects of communication marketing in an efficient way, without insisting on the theoretical background.

½

Statistics

Works: 4
Members: 38
Popularity: #383,441
Rating: 2.8

Reviews: 1
ISBNs: 5

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