Seth Kramer

If you have ever considered doing magic at trade shows, then you really should check out "A Modern Trade Show Handbook by Seth Kramer". You can find more information at www.trafficstoppers.com/handbook

In this book, Seth gives you everything you need except the booking itself, that's up to you to get. But if you get it then you will be well prepared to do the job.

Printed in 2006, Seth's information is current and relevant. He covers all the bases right down to the proper shoes to wear. He show more recommends the perfect sound system that will travel light while still providing enough power to get the job done. He even gives you sources that allow you to buy this equipment at discount prices. This information alone is worth more than the cost of the book since he saves you a lot of time purchasing expensive systems that just won't do the job.

Within the 77 pages you will find all the tricks and tips of this 26 year veteran of the trade show industry.

Section 1 - Trade Shows 101
* What is a Trade show?
* What's the secret to Getting That First Client?
* Network Groups
* Home Sweet Home
* Performance Situations
* Can You Hear Me Now?

Section 2 - Tricks of the Trade Shows
* Customizing your Props
* Dress for Success
* Comfortable Shoes = Happy Feet
* Working with the Sales Team
* Trade Show Giveaways

Section 3 - Promotional Material
* Postcards
* Your business Card: The Silent Salesman
* Do I Need a Video?

Section 4 - I've Booked My First Show. Now What?
* Confirmation Letter
* Trade Show Scripting: How Much do I Really Need to Say?
* Client Information Questionnaire
* Trade Show Buzzwords
* How much should I charge?

Section 5 - It's Showtime!
* The Day Before the Show Opens
* Pick Up Your Show Badge
* Trade Show Don'ts
* Trade Show Do's
* A Day in the Life of a Trade Show Performer by Paul Green
* Where Have All the People Gone?
* If It's Broke, Fix It: The Magician's Toolkit

Section 6 - Q & A

Section 7 - But Wait, There's More
* Stopping Traffic and Building a Crowd
* On Building Crowds
* Selling to a Crowd
* Product Pitch
* What Does It Do?
* Qualifying (Instant Feedback)
* Location
* On Perfecting Sales Technique
* Mistakes
* Build a Crowd and Hold 'Em
* Say it again - and Again
* The Amazing World of Superlatives

Section 8 - De-Brief

As you can see, Seth Kramer covers a lot of ground and it is all covered from the experiences of a working pro, not some wanna be who is merely speculating and making statements found in any number of books on business theory. Seth is the real deal and he is sharing real knowledge in real time.

Once you purchase the book, you are also given a web site that you can keep current with the latest contacts, suppliers and ideas that will help you continue to grow your business as a Trade Show Magician.

When I found this book last year I was looking at a lot of different resources, some costing $5,000.00 for a 3 day workshop (plus your own travel and lodging). After purchasing this book, and reading it 3 times over, I can't find anything that the higher priced programs could have given me that Seth Kramer's book didn't already give me, and at a fraction of the cost.

It's not a get rich quick plan, it will take a lot of work, but this book will save you countless hours and money since it clearly points out what to avoid and what to pursue. If you want to start making serious money with your magic then I would highly recommend this book. show less

Filmmaker Seth Kramer attempts to gain an understanding of the enormous tragedy of the Holocaust. A unique and disturbing film. (fonte: Imdb)