Hayagreeva Rao

This book had a lot of good advice. Some of it was common sense, but a lot of it was legitimately useful and perspective changing. Why two stars then? The organization was horrible. Instead of being organized in such a way as to emphasize the key ideas, the book consisted of lists of loosely connected ideas that were too long to be remembered (and yet, at the same time, were annoyingly repetitive). A couple other factors that led to the low rating were that many of the examples felt more show more like name dropping than deeply integrated with the core lessons (look at all the interesting people we've talked to and worked with!). There were also a couple key points whose phrasing annoyed me despite the underlying good concept they represented[1].

That said, the key lessons that Sutton and Rao share are useful.

Scaling excellence takes time and investment. If a change initiative is treated as something that can take hold with one training or one inspirational talk, then it will fail. It needs to be spread using many techniques over a long time. This includes training. It also includes convincing the right people in the organization who can help efforts spread, building support systems that allow change to happen even when those in charge of the change effort are not available, and figuring out the right processes to support change. Utilizing social bonds is an important part of this; getting people involved who are widely connected and who are connected to densely connected cliques can help spread change more widely in an organization.

Scaling excellence requires a mixture of flexibility and fidelity. First, we need pockets of excellence to spread. These should be concrete, end-to-end solutions that have been achieved in practice, not a list of good ideas hobbled together and then expected to just work. However, once this initial mix has been found, it is important to figure out which parts of it are essential for everyone to follow -- the guardrails -- and which parts can be changed flexibly to fit local needs. Since often it is unclear why certain parts are necessary until they are put into practice, it can often be necessary to ask people to initially follow a process more strictly than they would like and then allow flexibility to increase over time.

Increase feelings of accountability. When people feel accountable for outcomes -- both like they are responsible for outcomes and have the ability to achieve those outcomes -- then they are more likely to successfully push for change. The flip side of accountability is disengagement, and it is one of the most dangerous problems for an organization, especially one trying to change. Disengagement is not merely failing to push for your own preferred end -- sometimes accepting that your choice was not the chosen one is necessary. Rather, disengagement occurs when a person retains responsibility for some outcome but fails to do their best to make that outcome successful. This is closely related to the mantra "disagree and commit" (or if you can't commit, give the responsibility to someone else). Accountability also requires that each person be willing to combat bad behavior wherever they see it; bad behavior spreads more quickly than good.

Add structure when necessary and remove structure that has become unnecessary. As organizations grow, the overhead of maintaining relationship can take up more and more time until the organization is no longer able to be productive. Adding structure, such as organizational divisions, can help, but all structure comes at a cost. The way to balance this tension is to add a minimal amount of structure only when it seems absolutely necessary -- which will be a little bit after the lack of structure becomes uncomfortable. Another way to combat the cost of adding structure is to also subtract structure that has become harmful, neutral, or where the value no longer outweighs the cost. This means sometimes making people uncomfortable because it requires removing processes and rules that are still sometimes useful.

Plumbing is more important than poetry, but both are necessary. Plumbing -- the practical work needed to achieve success -- is more important than poetry -- the inspirational vision about how great it will be when we have achieved success. The poetry is important and necessary, but if it is not backed by visible, practical implementation with some short term wins, then it will become empty platitudes that inspire cynicism.

Think about what success and failure will have looked like. It can be hard to think about all of the ways the future might look. A scaling premortem is a useful tool for understanding risks and opportunities in a scaling exercise. Write out two scenarios: one where the scaling effort was wildly successful and one where it failed miserably. What, concretely, happened in these hypothetical scenarios? It is even better if these are group exercises and the two scenarios are handled by different parts of the group.



[1] In particular, Catholicism vs Buddhism to discuss fidelity to a model vs flexibility in implementation bugged me because it depended on stereotyped visions of the two religions and, even within those stereotypes, the contrasts between the two are broad enough that it is hard to remember what particular contrast was being drawn. "I own the place and the place owns me" bugs me because ownership of a person is generally coercive and involuntary and this negative connotation falls over into the metaphor and tinges it with hints of slavery rather than voluntary alignment with an organizations goals and living up to high standards. show less

Col Cook directed we all read this book in September 2024 and he put me in charge of 8MCD's friction project. Read parts of the book via hard copy, but accomplished most of it through audio book. Briefed CO on 22 Nov 2024. Brief went well. Enlisted Recruiting Operations focused on DATs and CONDEP/Tier Evals. Focused most of my energy on going through this with each separate staff member. Main struggles were identifying and properly categorizing friction, distinguishing it from problems that show more they had in their sections and determining whether they were adding good friction or removing bad friction. I used the analogy of Leslie Nope as right easier and Michael Scott as wrong harder. Next challenge was to determine each persons roll in friction fixing using the help pyramid. Then the challenge of focusing on who the friction fix beneficiary was for each problem. The other challenges we faced along the way were avoiding addition sickness, which for many sections was just adding trackers to track things. Lastly, we identified it is harder to add productive friction than to remove bad friction. When broken down to basic form and worked through together, this could be an easy process to replicate in the future. show less

One of the more original and thought provoking books I've read in a long time. Highly recommended. Full review at http://whimsley.typepad.com/whimsley/2009/06/raos-market-rebels-a-review-1.html

Selected e-content from Google Books:https://goo.gl/nd2FxC
Review from Google Books
Scaling up excellence is the key to creating a great organisation. It’s how a small enterprise expands without losing focus. It’s how a brilliant new idea or plan developed by the few goes on to be adopted by the many. And, in hard times and tough situations, it’s how pockets of smart new thinking overcome cultures of indifference or negativity. An organisation that doesn’t know how to scale up what is show more best within it won’t achieve long-term success. show less