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David W. Cravens

Author of Strategic Marketing

14 Works 122 Members

About the Author

David W. Cravens is Emeritus Professor of Marketing in the M. J. Neely School of Business at Texas Christian University.

Includes the names: David Cravens, David W. Cravens

Works by David W. Cravens

Strategic Marketing (1982) 68 copies

Strategic Marketing Management Cases (The Irwin/Mcgraw-Hill Series in Marketing) (1992) 18 copies

Marketing decision making: Concepts and strategy (1976) 7 copies

The Oxford Handbook of Strategic Sales and Sales Management (2011) 7 copies

Marketing Management (Irwin Series in Marketing) (1987) 4 copies

Strategic marketing. 5th edition (2009) 4 copies

Marketing (1986) 3 copies

Strategic Marketing Management for the Pacific Region (1999) 2 copies

Strategic marketing cases and applications (1983) 2 copies

The sales manager's book of marketing planning (1983) 2 copies

Marketing Estratégico (2007) 2 copies

Strategic marketing management cases. 6th edition (2000) 1 copy

Strategic Marketing Management (1990) 1 copy

STRAREGIC MARKETING 1 copy

Tagged

Added 01 January to 22 July 2016 (1) Box 72 (1) business (5) business and marketing strategies (1) case studies (3) decision making (1) Economia - General (1) francis-st-house (1) implementing and managing marketing strategy (1) IPAM USL (3) IUGC Library1 (1) management (5) marketing (12) Marketing -- Management -- Case studies (1) Marketing Management (4) marketing strategy (1) N.1.4 (1) non-fiction (2) organizations (1) reference (1) SS - Commerce/Business (1) strategic management (2) strategic marketing (6) strategy (3) textbook (2) textbooks (1) Turret (1) UG Level (1) Winter Semester 2016 (1) z2009titles (1)

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Statistics

Works: 14
Members: 122
Popularity: #163,288
Rating: ½ 2.6

ISBNs: 45
Languages: 2

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