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Robert Shaw (9) (1950–)

Author of Marketing Payback: Is Your Marketing Profitable? (Financial Times Series)

For other authors named Robert Shaw, see the disambiguation page.

9 Works 28 Members

Works by Robert Shaw

Marketing Payback: Is Your Marketing Profitable? (Financial Times Series) (2005) 11 copies

Database Marketing: Strategy and Implementation (1989) 7 copies

Computer-Aided Marketing and Selling: Information Asset Management (The Marketing Series) (1991) 3 copies

Measuring and Valuing Customer Relationships: How to Develop the Measures That Drive Profitable Crm Strategies (1999) 2 copies

Retour sur investissement marketing (French Edition) (2005) 1 copy

Finance and marketing: Robert Shaw explains the recommendations of his CIMA-backed report on how management accountants can help marketers to add more ... An article from:… (2009) 1 copy

How to Transform Marketing Through I.T. (1994) 1 copy

The Sales and marketing systems report (1991) 1 copy

Marketing: Renovação e Eficácia 1 copy

Tagged

accounting (1) business (1) Community Engagement (1) computing (1) direct marketing (1) management (1) marketing (3)

Common Knowledge

Birthdate: 1950
Gender: male
Education: University of Cambridge
Occupations: consultant
Nationality: UK
Birthplace: Manchester, Lancashire, England, UK
Associated Place (for map): England, UK

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Statistics

Works: 9
Members: 28
Popularity: #471,396

ISBNs: 121
Languages: 6

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