David Mercer (3)

Author of Marketing

For other authors named David Mercer, see the disambiguation page.

About the Author

David Mercer is Senior Lecturer with The Open University Business School, Europe's largest business school, where he chairs the team responsible for the marketing element of the MBA programme.

Works by David Mercer

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Marketing (1992) 15 copies, 1 review

Marketing: The Enyclopedic Dictionary (1999) 13 copies

Managing the external environment : a strategic perspective (1992) 8 copies

Future Revolutions: Unravelling the Uncertainties of List & Work in the 21st Century (1998) 5 copies

New Marketing Practice (Penguin Business) (1997) 4 copies

I. B. M.: How the World's Most Successful Corporation is Managed (1987) 4 copies

The Global IBM: Leadership in Multinational Management (1988) 1 copy

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20th century (1) 390 (1) business (3) CG (1) dictionaries (1) dictionary (4) economics (1) encyclopedia (2) encyclopedic (1) Encyclopedic Dictionary (1) gone to Suffolk (1) management (1) marketing (4) Marketing; Dictionary; Encyclopedia (1) non-fiction (2) OU (1) paperback (1) published 1992 (1) published 1996 (1) R19 (1) reference book (1) UK author (1) USA (1)

Common Knowledge

Legal name: Mercer, David Steuart
Gender: male

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Reviews

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1 review

TheoClarke 885 reviews

Marketing by David Mercer

Clear and effectively comprehensive introduction to marketing aimed at postgraduate business students but of value to any manager who wishes to understand this area.

Nov 4, 2010

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Works: 7
Members: 50
Popularity: #316,247
Rating: 4.0

Reviews: 1
ISBNs: 86
Languages: 3

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David Mercer (3)

Author of Marketing

About the Author

Works by David Mercer

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