Fred Lager

Fred Lager’s Ben & Jerry’s: The Inside Scoopis a fascinating historical book about how Ben and Jerry got their start as a socially conscious ice cream company - this has been part of their company’s philosophy from the very beginning. This is written by their former CEO.

Although Lager does begin the book from before he got involved in the company (detailing how Ben and Jerry befriended each other in school and how they decided to launch an ice cream business together), the story show more becomes more interesting when he is able to present his firsthand account.

All in all, an interesting book for any Ben and Jerry’s fan. I picked up this book when visiting the Ben and Jerry’s factory in Vermont. show less

I really enjoyed this. Nice to see something positive in the business world as opposed to so much negative in recent years. I almost never eat things like ice cream, but I did when they started their company and recall thinking it was the best stuff ever. And great marketing too! Good lessons...

This book reveals the story of two friends with a dream. I would never had known the complex business of ice cream.