
David L. Morgan (1)
Author of Focus Groups as Qualitative Research
For other authors named David L. Morgan, see the disambiguation page.
Works by David L. Morgan
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Focus Groups as Qualitative Research, Second Edition (Qualitative Research Methods Series 16) by David L. Morgan
Useful theoretical grounding in focus group as a qualitative data collection method. There are also concrete practical considerations, but be aware that they, and the book in general, are geared towards social sciences research rather than market research.
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