Series Marketing Science Institute (MSI) Relevant Knowledge Series
11 Works
Popularity 129,211 (17 Members)
40 Books
0 Reviews
- Assessing Marketing Strategy Performance by Christine Moorman
- Branding and Brand Equity by Kevin Lane Keller
- Empirical Generalizations about Marketing Impact: What We Have Learned from Academic Research by Dominique M. Hanssens
- Essential Readings in Marketing by Leigh McAlister
- Innovation Diffusion and New Product Growth by Eitan Muller
- Marketing Metrics and Financial Performance by David J. Reibstein
- Pricing by Russell S. Winer
- Relationship Marketing by Robert W. Palmatier
- Sales Promotion by Scott A. Neslin
- Service Quality by Valarie A. Zeithaml
- Social Networks and Marketing by Christophe Van den Bulte
| Assessing Marketing Strategy Performance by Christine Moorman 2 copies | |
| Branding and Brand Equity by Kevin Lane Keller 5 copies | |
| Empirical Generalizations about Marketing Impact: What We Have Learned from Academic Research by Dominique M. Hanssens 5 copies | |
| Essential Readings in Marketing by Leigh McAlister 5 copies | |
| Innovation Diffusion and New Product Growth by Eitan Muller 2 copies | |
| Marketing Metrics and Financial Performance by David J. Reibstein 2 copies | |
| Pricing by Russell S. Winer 5 copies | |
| Relationship Marketing by Robert W. Palmatier 5 copies | |
| Sales Promotion by Scott A. Neslin 4 copies | |
| Service Quality by Valarie A. Zeithaml 2 copies | |
| Social Networks and Marketing by Christophe Van den Bulte 3 copies |