Tag MatherComm
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- The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) by Jean-Noel Kapferer
- Strategický marketing by Helena Horáková
- Digitalizace jako budoucnost elektronických médií by Zdeněk Duspiva
- Strategické řízení značky : případové studie by Přibová
- Mentální mapování by Tony Buzan
- Prezentační dovednosti by Zita Henselová
- I zázrak potřebuje reklamu! : pestrý průvodce světem reklamní a marketingové komunikace by Jan Cézar
- BrandSimple: How the Best Brands Keep it Simple and Succeed by Allen P. Adamson
- Ice to the Eskimos: How to Market a Product Nobody Wants by Jon Spoelstra
- Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.) by Adam Morgan
- The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark
- How to Lead Small Group Bible Studies: A Navigator Guide by The Navigators
- Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why by Max Sutherland
- Tested Advertising Methods by John Caples
- The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
- Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt
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