Tag brands

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• No Logo by Naomi Klein
• Pattern Recognition by William Gibson
• Designing Brand Identity: An Essential Guide for the Whole Branding Team by Alina Wheeler
• Brand Sense: Sensory Secrets Behind the Stuff We Buy by Martin Lindstrom
• The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier
• Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions by John Grant
• A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century by Scott Bedbury
• Branded: The Buying and Selling of Teenagers by Alissa Quart
• Building Strong Brands by David A. Aaker
• Lovemarks: The Future Beyond Brands by Kevin Roberts
• Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom
• Zero History by William Gibson
• Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier
• The Culting of Brands: When Customers Become True Believers by Douglas Atkin
• The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark
• How Brands Become Icons: The Principles of Cultural Branding by Douglas B. Holt
• On Brand by Wally Olins
• The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands by Al Ries
• Jennifer Government by Max Barry
• BrandSimple: How the Best Brands Keep it Simple and Succeed by Allen P. Adamson

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