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Loading... The Marketing of the President: Political Marketing as Campaign Strategyby Bruce I. Newman
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Using the 1992 presidential election as a case study, Newman reveals how the American political process has been transformed by the use of marketing techniques. He addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign. No library descriptions found. |
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![]() GenresMelvil Decimal System (DDC)324.70973Social sciences Political Science The political process CampaigningLC ClassificationRatingAverage: No ratings.Is this you?Become a LibraryThing Author. |