Customer Bonding: Pathway to Lasting Customer Loyalty

by Richard Cross

17 Members

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Description

Create strong relationships and develop long-lasting bonds with your customers using everything from awareness-building and reward systems to lifestyle involvement, value sharing, and empowerment networks. Dozens of case studies and real-world examples demonstrate effective customer-bonding programs. Unique strategies show you how to make customer bonding both efficient and affordable -- giving you lasting competitive advantages.

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Richard Cross
1 Work 17 Members

Classifications

Genres
Nonfiction, Business
DDC/MDS
658.8 — Applied science & technology Management & public relations General management Of Marketing
LCC
HF5415.5 .C8 — Social sciences Commerce Commerce Business Marketing. Distribution of products
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Members
17
Popularity
1,450,763
Languages
Dutch, English
Media
Paper, Ebook
ISBNs
5