Click on a thumbnail to go to Google Books.
Loading... Handbook of Communication Audits for Organisationsby Owen D.W. Hargie
None Loading...
Sign up for LibraryThing to find out whether you'll like this book. No current Talk conversations about this book. No reviews no reviews | add a review
Why are some organisations successful, while others perish in the marketplace? Evidence is growing to suggest that a key part of the answer is communication. How people interact with each other, or fail to do so, often determines an organisation's overall prospects of success. Accordingly, there is growing interest in techniques which can be employed to measure current communication effectiveness and enable targets to be set for improvements. The Handbook of Communication Audits for Organisationsequips readers with the vital analytic tools required to conduct assessments. Owen Hargie, Dennis Tourish and distinguished contributors drawn from both industry and academia: review the main options confronting organisations embarking on audit discuss the merits and demerits of the approaches available provide case studies of the communication audit process in action discuss how audit findings can be interpreted so suitable recommendations are framed outline how reports emanating from such audits should be constructed. The Handbookwill be invaluable to students of organisational communication, as well as the growing number of communications managers in the business world.ramed outline how reports emanating from such audits should be constructed. The Handbookwill be invaluable to students of organisational communication, as well as the growing number of communications managers in the business world. No library descriptions found. |
Current DiscussionsNone
Google Books — Loading... GenresMelvil Decimal System (DDC)658.4013Technology Management and auxiliary services Management Executive Planning, control, strategy Control, evaluationLC ClassificationRatingAverage:
Is this you?Become a LibraryThing Author. |