E-Business and E-Commerce Management: Strategy, Implementation and Practice
by Dave Chaffey
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Description
This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to show more developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies.Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation. show lessTags
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Member Reviews
Excellent read, really helped me understand the online marketing subject. I recently found an excellent blog where Dave Chaffey regularly posts on the Digital Marketing Subject, the site is called Smart Insights, excellent resource to compliment this book.
Price:Rs. 799.00
Pages:768
Imprint:Pearson Education
Binding:Paperback
Status:Available
Pages:768
Imprint:Pearson Education
Binding:Paperback
Status:Available
Ratings
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Author Information
14 Works 284 Members
Dave Chaffey is a leading digital marketing consultant, trainer and author. Recognised by the CIM as one of 50 gurus who have shaped the future of marketing, Dave is an examiner on the CIM e-Marketing Award and course director for CIM e-marketing workshops since 1997. Dave Chaffey is CEO of SmartInsights.com, an online publisher and consultancy show more providing advice on digital marketing strategy to members in over 100 countries worldwide. PR Smith is an international speaker, marketing consultant and author of a range of books including digital marketing planning and integrated marketing communications. Paul created SOSTAC Planning framework, voted in the Top 3 business models worldwide by CIM and recently adopted by many companies including LinkedIn and KPMG. Paul just launched the SOSTAC Certified Planners online portal www.sostac.org. He also founded www.GreatSportsmanship.org, an NFP programme which combines short stories and social media to inspire a new generation of global citizens. show less
Classifications
- Genres
- Business, Nonfiction, Technology, General Nonfiction
- DDC/MDS
- 658.872 — Applied science & technology Management & public relations General management Of Marketing Marketing channels Telemarketing and direct marketing
- LCC
- HF5548.32 .C472 — Social sciences Commerce Commerce Business Industrial psychology
- BISAC
Statistics
- Members
- 76
- Popularity
- 417,297
- Reviews
- 2
- Rating
- (3.00)
- Languages
- Dutch, English
- Media
- Paper, Ebook
- ISBNs
- 19
