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Loading... No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketingby Jason Falls
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This is the first no-holds-barred, no B.S., no "Kumbaya" guide to social media marketing for business. It's the perfect book for every decision-maker who's ready to move beyond soft platitudes about social media "conversations," and achieve results: measurable improvements in sales, profitability, efficiency, and brand value. Top social media marketing consultants Jason Fells and Eric Decker take a relentlessly practical business value of social marketing, focusing on business drivers and effective metrics. They systematically address common executive objections to social media, offer realistic guidance on reducing its risks, and present up-to-date statistics and case studies demonstrating its business value. You will find the expert help you need to apply social media to drive business, achieve quantifiable improvements in brand value, deliver superior customer service, improve R and D, strengthen corporate reputation and customer communication, and much more. No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)658.8Technology Management and auxiliary services Management Of MarketingLC ClassificationRatingAverage: No ratings.Is this you?Become a LibraryThing Author. |