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Loading... The Trader Joe's Adventure: Turning a Unique Approach to Business into a Retail and Cultural Phenomenonby Len Lewis
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Trader Joe's has turned the ultracompetitive world of U.S. grocery retailing on its ear. And it has had fun doing it. Since 1958, this independent-thinking company has grown from a small chain of convenience stores in the U.S. to a 2 billion USD niche player by offering high-end products at fair prices, ringing up sales with private labels, nurturing a loyal workforce, and creating an atmosphere that makes shopping fun. This is the first in-depth look into this chain. Drawing from interviews with industry executives, analysts, customers, and more, Lewis analyses the methods, mindset, and formula for this unconventional and daring success. No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)381.456413Social sciences Commerce, Communications, Transportation Commerce Specific products and servicesLC ClassificationRatingAverage:
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