Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success

by Ted Hart

Description

Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.

Recommendations

Developing Your Case for Support by Timothy L. Seiler

Developing Your Case for Support

Timothy L. Seiler

How to Write Successful Fundraising Letters by Mal Warwick

How to Write Successful Fundraising Letters

Mal Warwick

Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

Purple Cow: Transform Your Business by Being Remarkable

Seth Godin

Fundraising on the Internet: The ePhilanthropyFoundation.org's Guide to Success Online, 2nd Edition by Mal Warwick

Fundraising on the Internet: The ePhilanthropyFoundation.org's Guide to Success Online, 2nd Edition

Mal Warwick

The Cluetrain Manifesto: The End of Business as Usual by Christopher Locke

The Cluetrain Manifesto: The End of Business as Usual

Christopher Locke

Wired for Good: Strategic Technology Planning for Nonprofits by Joni Podolsky

Wired for Good: Strategic Technology Planning for Nonprofits

Joni Podolsky

Breakthrough Thinking for Nonprofit Organizations: Creative Strategies for Extraordinary Results by Bernard Ross

Breakthrough Thinking for Nonprofit Organizations: Creative Strategies for Extraordinary Results

Bernard Ross

The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson

The Long Tail: Why the Future of Business Is Selling Less of More

Chris Anderson

Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky

Here Comes Everybody: The Power of Organizing Without Organizations

Clay Shirky

Marketing Workbook for Nonprofit Organizations Volume 1: Develop the Plan, 2nd Edition by Gary J. Stern

Marketing Workbook for Nonprofit Organizations Volume 1: Develop the Plan, 2nd Edition

Gary J. Stern

Benchmarking for Nonprofits: How to Measure, Manage, and Improve Performance by Jason Saul

Benchmarking for Nonprofits: How to Measure, Manage, and Improve Performance

Jason Saul

Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott

Wikinomics: How Mass Collaboration Changes Everything

Don Tapscott

Pathways to Nonprofit Excellence (A Center for Public Service Report) by Paul C. Light

Pathways to Nonprofit Excellence (A Center for Public Service Report)

Paul C. Light

Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions by Sandra Beckwith

Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions

Sandra Beckwith

Branding for Nonprofits by D. K. Holland

Branding for Nonprofits

D. K. Holland

The Budget-Building Book for Nonprofits: A Step-by-Step Guide for Managers and Boards by Murray Dropkin

The Budget-Building Book for Nonprofits: A Step-by-Step Guide for Managers and Boards

Murray Dropkin

Securing your organization's future : a complete guide to fundraising strategies by Michael Seltzer

Securing your organization's future : a complete guide to fundraising strategies

Michael Seltzer

Nonprofit Essentials: Managing Technology by Jeannette Woodward

Nonprofit Essentials: Managing Technology

Jeannette Woodward

Conducting a Successful Capital Campaign: The New, Revised and Expanded Edition of the Leading Guide to Planning and Implementing a Capital Campaign by Kent E. Dove

Conducting a Successful Capital Campaign: The New, Revised and Expanded Edition of the Leading Guide to Planning and Implementing a Capital Campaign

Kent E. Dove

Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits by Jocelyne Daw

Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits

Jocelyne Daw

Relationship Fundraising: A Donor Based Approach to the Business of Raising Money by Ken Burnett

Relationship Fundraising: A Donor Based Approach to the Business of Raising Money

Ken Burnett

Good to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins

Good to Great: Why Some Companies Make the Leap... and Others Don't

Jim Collins

Good to Great and the Social Sectors: A Monograph to Accompany Good to Great by Jim Collins

Good to Great and the Social Sectors: A Monograph to Accompany Good to Great

Jim Collins

The Foundation Center's Guide to Winning Proposals (Foundation Centers Guide to Winning Proposals) by Foundation Center

The Foundation Center's Guide to Winning Proposals (Foundation Centers Guide to Winning Proposals)

Foundation Center

Effective Fundraising For Nonprofits by Ilona Bray

Effective Fundraising For Nonprofits

Ilona Bray

Human Resource Policies and Procedures for Nonprofit Organizations by Carol L. Barbeito

Human Resource Policies and Procedures for Nonprofit Organizations

Carol L. Barbeito

Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do by Thomas A. McLaughlin

Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do

Thomas A. McLaughlin

Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath

Made to Stick: Why Some Ideas Survive and Others Die

Chip Heath

Sustaining Nonprofit Performance: The Case for Capacity Building and the Evidence to Support It by Paul C. Light

Sustaining Nonprofit Performance: The Case for Capacity Building and the Evidence to Support It

Paul C. Light

Selling Social Change (Without Selling Out): Earned Income Strategies for Nonprofits by Andy Robinson

Selling Social Change (Without Selling Out): Earned Income Strategies for Nonprofits

Andy Robinson

Venture Forth!: The Essential Guide to Starting a Moneymaking Business in Your Nonprofit Organization by Rolfe Larson

Venture Forth!: The Essential Guide to Starting a Moneymaking Business in Your Nonprofit Organization

Rolfe Larson

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

W. Chan Kim

Forging Nonprofit Alliances: A Comprehensive Guide to Enhancing Your Mission Through Joint Ventures & Partnerships, Mana by Jane Arsenault

Forging Nonprofit Alliances: A Comprehensive Guide to Enhancing Your Mission Through Joint Ventures & Partnerships, Mana

Jane Arsenault

Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes by Katya Andresen

Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes

Katya Andresen

Collaboration: What Makes It Work {2nd Edition} by Paul W. Mattessich

Collaboration: What Makes It Work {2nd Edition}

Paul W. Mattessich

The Nonprofit Policy Sampler by Barbara Lawrence

The Nonprofit Policy Sampler

Barbara Lawrence

Positioning: How to be Seen and Heard in the Overcrowded Marketplace by Al Ries

Positioning: How to be Seen and Heard in the Overcrowded Marketplace

Al Ries

Where Wizards Stay Up Late: The Origins Of The Internet by Katie Hafner

Where Wizards Stay Up Late: The Origins Of The Internet

Katie Hafner

How to Manage an Effective Nonprofit Organization: From Writing and Managing Grants to Fundraising, Board Development, and Strategic Planning by Michael A. Sand

How to Manage an Effective Nonprofit Organization: From Writing and Managing Grants to Fundraising, Board Development, and Strategic Planning

Michael A. Sand

The Ask: How to Ask Anyone for Any Amount for Any Purpose by Laura Fredricks

The Ask: How to Ask Anyone for Any Amount for Any Purpose

Laura Fredricks

Balanced Scorecard Step-by-Step for Government and Nonprofit Agencies by Paul R. Niven

Balanced Scorecard Step-by-Step for Government and Nonprofit Agencies

Paul R. Niven

Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers by James M. Greenfield

Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers

James M. Greenfield

Successful Marketing Strategies For Nonprofit Organizations by Barry J. McLeish

Successful Marketing Strategies For Nonprofit Organizations

Barry J. McLeish

The Complete Guide to Nonprofit Management by Bucklin & Associates Smith, Inc.

The Complete Guide to Nonprofit Management

Bucklin & Associates Smith, Inc.

Fund Raising Realities Every Board Member Must Face - Revised Edition: A 1-Hour Crash Course on Raising Major Gifts for Nonprofit Organizations by David Lansdowne

Fund Raising Realities Every Board Member Must Face - Revised Edition: A 1-Hour Crash Course on Raising Major Gifts for Nonprofit Organizations

David Lansdowne

Play to Win: The Nonprofit Guide to Competitive Strategy by David La Piana

Play to Win: The Nonprofit Guide to Competitive Strategy

David La Piana

The Shallows: What the Internet Is Doing to Our Brains by Nicholas Carr

The Shallows: What the Internet Is Doing to Our Brains

Nicholas Carr

Why Nonprofits Fail: Overcoming Founder's Syndrome, Fundphobia and Other Obstacles to Success by Stephen R. Block

Why Nonprofits Fail: Overcoming Founder's Syndrome, Fundphobia and Other Obstacles to Success

Stephen R. Block

Asking: A 59-Minute Guide to Everything Board Members, Volunteers, and Staff Must Know to Secure the Gift by Jerold Panas

Asking: A 59-Minute Guide to Everything Board Members, Volunteers, and Staff Must Know to Secure the Gift

Jerold Panas

Financial & Strategic Management for Nonprofit Organizations by Herrington J. Bryce

Financial & Strategic Management for Nonprofit Organizations

Herrington J. Bryce

Complete Recommendations

Member Reviews

Featured Recent Thumbs

All Ratings
1
1

1 review

lemontwist 1,506 reviews

This book is horrifically out of date. Honestly, I think my library should have weeded it out of its collection years ago. You simply can't have an internet marketing book that doesn't include social networks (this book has a single reference to Friendster on page 85...). It was also really dry, and I'm sure most of the statistics and data are also out-of-date by this point.

Ratings