Impulse: Why We Do What We Do Without Knowing Why We Do It (edition 2014)

by Dr David Lewis

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"...Explores all the mystifying things people do despite knowing better, from blurting out indiscretions to falling for totally incompatible romantic partners. Informed by the latest research in neuropsychology, this eye-opening account explains why snap decisions so often govern -- and occasionally enrich--our lives." --Publisher.… (more)

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Member:	eilidhnic
Title:	Impulse: Why We Do What We Do Without Knowing Why We Do It
Authors:	Dr David Lewis
Info:	Random House Books (2014), Paperback, 336 pages
Collections:	Your library, Currently reading
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Tags:	Psychology

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Impulse: Why We Do What We Do Without Knowing Why We Do It by Dr. David Lewis

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Pretty much a rehash of other studies in the field. We act before we think i.e. we are impulsive. Usually because of conditioned responses and neural pathways established via evolutionary biology. We also are susceptible to musical, sound and visual manipulation and are not as rational as we think. (

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VGAHarris | Jan 19, 2015 |

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"...Explores all the mystifying things people do despite knowing better, from blurting out indiscretions to falling for totally incompatible romantic partners. Informed by the latest research in neuropsychology, this eye-opening account explains why snap decisions so often govern -- and occasionally enrich--our lives." --Publisher.

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