Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

I recognize that this book was published 10 years ago and a lot has changed since then in regards to social media. And honestly, many of the tips Vaynerchuk shared probably would still work pretty well today (with the exception of his advice on Tumblr). However, I couldn't help but laugh at how outdated things were. Does Vaynerchuk ever look back at this and faceplam because he thought Google+ and Google Glass were going to be the next big things? Does he regret having stock in Tumblr after Yahoo lost so much money on it?

I appreciated the good and bad case studies that were included, though I wish it was easier to tell them apart at a quick glance.

I couldn't stand Vaynerchuk's writing style. I usually don't mind more casual styles, show more but his writing came off as pompous and cocky. His repeated footnotes to read his other books did not help with this image. He does state several times that portions of what is included are his own opinions, but the way he wrote them felt like his opinions should be taken as the word of God.

Like I said, some of the tips may still be helpful, but I'd look for more recent advice on social media marketing elsewhere before recommending this book. show less

I first came across Gary Vee when he was doing Wine Library TV and enjoyed his loud quick-witted irreverent style which definitely follows through in this book. His style is not for everyone and if I hadn't watched him on YouTube years ago I don't know how I would have found this book to read.

There is a huge focus on the use of social media for marketing and tailoring your story in a manner appropriate for your audience on that platform. Even though this book was published a decade ago in 2013 and new platforms have emerged and others dwindled the core messaging holds. There are sections devoted to how to best market on each platform (Facebook, Twitter, Pinterest, Instagram & Tumblr in particular).

Great book that reads like it's its own social media platform. Gary Vee gives the lowdown, from his perspective, on the major social media platforms and how to be successful on them. He provides PLENTY of examples and breaks down what makes some posts his favourites or most hated.

It really doesn't matter what level of experience you have with social media marketing, you need to pickup this book and give it a read. It's a few years old and some things have changed but it will give you the right amount of framework to reinforce success.

Learn how to jab like a social media heavyweight so you can land the right hooks that will make you a champ.

I will go out on a limb and say that this book is very good indeed.

The material is dated, yet it is relevant. The reason I say that this is dated, because the book was written several years back, and things have changed since then.

Having said that, here are my reasons for the 5-star rating

- the material is very specific and is very relevant to each channel.
- the analysis of the campaigns helps a lot and can give some pointers on what can work and what will not

His mastery of social media marketing is impressive. Gary writes in a simple manner, yet communicates the essence of each channel and how it can be used effectively - without resorting to complicated jargon.

This is a good book.

It is getting increasingly hard for companies, big and small, to tell their story in this noisy, chaotic, social media world. This book attempts to make that task a little easier.

Most companies are on social media because it is "expected," or because their competitors are already here. But they have little, or no, idea as to how to do it the right way. Perhaps the biggest rule is to Create Interesting Content. Give people a reason to visit you on Facebook or Twitter more than once. Post something funny, or something that makes the reader think. Later, you can ask for their money ("Buy Our Stuff"). It should be obvious that the link included with the request for your customer's money should go right to your website's ordering page, not show more the main page. Make it as easy as possible for people to buy your stuff.

What works on Facebook will not work on Twitter or Instagram, nor should it. You need to get creative and tailor your posts to each site. The author spends much of the book looking at actual marketing campaigns, from big and small companies, on various social media sites. He explains exactly how Company A got it right, Company B got it half-right, and Company C really shouldn't have bothered.

The days of a company choosing a motto or a face of the company, and using it everywhere for several months, are also gone. Don't be afraid to change your marketing often, even every day. If your Twitter or Pinterest approach is not working (there are ways to gather, and analyze, such information), dump it, now. It is not going to suddenly get better.

The author makes it easy in showing, instead of telling, how to do social media marketing. Even those companies who have yet to "get it," will be able to understand. This book is recommended for companies of all sizes; if your company is not already active on social media, why not? show less

The perfect social media and 21st century marketing handbook by Gary Vaynerchuk. For each major network there is a chapter with best practices and plenty of case studies that show you how to use those networks most effectively to maximize engagement and ROI. I love the concept: give, give, give, give, give, and then occasionally ask. This will probably be a winning marketing strategy in this century. Get this for your marketing team, and read it yourself. It was written in 2013 and it includes platforms like Pinterest and Snapchat as well.

I got a copy of this book through a Goodreads giveaway in return for a honest review.

I admit that I need to re-read this book but I believe that to be my attention and not the book itself. It is a very good read with a lot of information and a common sense approach.