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Loading... Mass Media in Americaby Don R. Pember
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I. FOUNDATIONS. 1. The World of Mass Media. 2. Historical Foundations. 3. Theoretical and Research Foundations. 4. Economic Foundations. II. THE MASS MEDIA. 5. Newspapers. 6. Magazines and Books. 7. Radio and the Recording Industry. 8. Motion Pictures. 9. Television. III. MEDIA FUNCTIONS. 10. The Economic Function: Advertising and Economic Information. 11. The Informing Function: Public Relations and News. 12. Mass Media and Culture. 13. The Political Function: Government and the Mass Media. Index. No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)302.23Social sciences Social Sciences; Sociology and anthropology Social Interaction Communication Media (Means of communication)LC ClassificationRatingAverage:
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