Unleashing the Killer App: Digital Strategies for Market Dominance (1998)

by Larry Downes, Chunka Mui

Other authors: Nicholas Negroponte (Foreword)

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Offers a progressive guide to transforming your company into a place where killer apps are born. This title identifies the twelve fundamental design principles for building killer apps. It illustrates these principles with classic stories from history and examples from a range of industries that have successfully developed killer apps.… (more)

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Author name	Role	Type of author	Work?	Status
Downes, Larry	—	primary author	all editions	confirmed
Mui, Chunka	—	main author	all editions	confirmed
Negroponte, Nicholas	Foreword	secondary author	all editions	confirmed

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Canonical title

Unleashing the Killer App: Digital Strategies for Market Dominance

Original title

Unleashing the Killer App: Digital Strategies for Market Dominance

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1998

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Offers a progressive guide to transforming your company into a place where killer apps are born. This title identifies the twelve fundamental design principles for building killer apps. It illustrates these principles with classic stories from history and examples from a range of industries that have successfully developed killer apps.

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