Out of the Garden: Toys and Children's Culture in the Age of TV Marketing (Culture and Communication in Canada)
by Stephen Kline
On This Page
Description
This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of childrens play culture and toys from the teddy bear to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of childrens mass media--books, comics, film and television--and that of the specialty stores such as Toys R show more Us, revealing how the opportunity to reach large audiences of children was a pivotal point in developing new approaches to advertising. In a powerful re-examination of the debates about the cultural effects of mass media, and in particular television, "Out of the Garden" asks whether we should allow our childrens play culture to be primarily defined and created by marketing strategists, pointing to the unintended consequences of a situation in which images of real children have all but been eliminated from narratives about the young. show lessTags
Recommendations
Members
- Recently Added By
Author Information
5 Works 94 Members
Stephen Kline is Professor of Communication at Simon Fraser University, Canada and Director of the Media Analysis Laboratory. His previous publications include Social Communication in Advertising, Out of the Garden, Digital Play, and Researching Audiences.
Classifications
- Genres
- Nonfiction, Sociology, Business
- DDC/MDS
- 305.23 — Social sciences Social sciences, sociology & anthropology Groups of people Age groups Young people up to 20
- LCC
- HQ784 .T4 .K57 — Social sciences The family. Marriage, Women and Sexuality The Family. Marriage. Women The family. Marriage. Home Children. Child development
- BISAC
Statistics
- Members
- 22
- Popularity
- 1,183,160
- Languages
- English
- Media
- Paper
- ISBNs
- 3
