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Loading... Market Segmentation: How to do it, how to profit from itby Malcolm McDonald
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Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing spiral which results from getting market segmentation wrong. Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. Why else have hundreds of billions of dollars been wasted on excellent initiatives such as TQM, BPR, Balanced Scorecards, Six No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)658.802Technology Management and auxiliary services Management Of MarketingLC ClassificationRatingAverage: No ratings.Is this you?Become a LibraryThing Author. |