International Craft Trade Fairs: A Practical Guide
by International Trade Center UNCTAD / WTO
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The guide contains practical information for crafts producers, exporters and associations on how to identify potential markets and plan successful participation in international craft trade fairs throughout the world. It includes checklists and reference material focused on the needs of the craft sector. Issues considered include: the advantages of trade fairs and selection criteria; budgeting, product costing and pricing; marketing; transporting exhibits, stand design and management; and show more follow-up activities after the fair. show lessTags
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