Startup CEO: How to Build a Company to Success
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A definitive book for any CEO-first time or otherwise-of a high-growth company While big company CEOs are usually groomed for the job for years, startup CEO's aren't-and they''re often young and relatively inexperienced in business in general. Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well. Back in 1999, he started a company called Return Path, which later became the driving force behind the creation of his blog, OnlyOnce-because ""you''re only a first show more time CEO once."" Now, more than a decade later, he''s written Startup CEO. As the fifth book in the St show lessTags
Member Reviews
The book is a fairly exhaustive guide on being a CEO in a startup. The areas of emphasis are well thought and contain useful advice. Also referenced texts are high quality further research.
The language is not always relatable and contains many fluff terms that I could see interpreting in different ways with varying outcomes. Most of the examples come from the author’s business and avoid controversies and sprinkle everything with a kind of marketing magic sense. The author’s and other businesses described are in a very particular area and structure which does not replicate to many others or at least many of the areas that would are left uncovered presumably because they are controversial. Rarely did the book convey some information show more that would surprise me, i felt i could have written the book with no knowledge of the job in most cases. show less
The language is not always relatable and contains many fluff terms that I could see interpreting in different ways with varying outcomes. Most of the examples come from the author’s business and avoid controversies and sprinkle everything with a kind of marketing magic sense. The author’s and other businesses described are in a very particular area and structure which does not replicate to many others or at least many of the areas that would are left uncovered presumably because they are controversial. Rarely did the book convey some information show more that would surprise me, i felt i could have written the book with no knowledge of the job in most cases. show less
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- 12
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- 1,873,500
- Reviews
- 1
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- (4.00)
- Languages
- English
- Media
- Ebook
- ISBNs
- 1
- ASINs
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