Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
by Ian Brace
50 Members (4.00)
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Taking you through every step of the process, and encouraging you to really think about what you are asking, and what data you want to find out, Questionnaire Design is an essential guide for marketers everywhere. Whether you are a student of marketing, have market research skills that need updating, or simply want a handbook to refer to as the need arises, Questionnaire Design is the book for you. Now fully updated to include vital information about online questionnaires and interviews, show more their problems and potential, this book will be a useful addition to the bookshelf of every market research show lessTags
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5 Works 67 Members
Ian Brace is Director of Research Methods at TNS UK. He has been a market researcher for over 30 years, during which time he worked for MAS Survey Research, NOP, Esso Petroleum, BJM Research and NFO WorldGroup. Ian is a Visiting Professor in market research at Bristol Business School, a Fellow of the Market Research Society (MRS) and is a former show more member of the MRS Council and Market Research Standards Board. He has earned, industry awards from AMSO (Research Effectiveness Awards), the Academy of Marketing and ISBA. show less
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- English
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- Paper, Ebook
- ISBNs
- 11
- ASINs
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