NUTS! : Southwest Airlines' Crazy Recipe for Business and Personal Success
by Kevin Freiberg, Jackie Freiberg
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Description
Reveals the secrets of Southwest Airlines' success and describes the unusual and unexpected inner workings of one of America's biggest success stories. Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typical company maxim is "Hire people with a sense of humor," and in-flight meals are never served--just sixty million bags of peanuts a year. By sidestepping "reengineering," "total quality show more management," and other management philosophies and employing its own brand of business success, Kelleher's airline has turned a profit for twenty-four consecutive years and seen its stock soar 300 percent since 1990. Today, Southwest is the safest airline in the world and ranks number one in the industry for service, on-time performance, and lowest employee turnover rate; and Fortune magazine has twice ranked Southwest one of the ten best companies to work for in America. How do they do it? With unlimited access to the people and inside documents of Southwest Airlines, authors Kevin and Jackie Freiberg share the secrets behind the greatest success story in commercial aviation. Read it and discover how to transfer the Southwest inspiration to your own business and personal life. -- Back cover. show lessTags
Recommendations
Member Reviews
The book kept boasting about Southwest and didn't offer a counter-viewpoint on anything the organization was doing poorly. It is hard to believe that Southwest is doing everything right. Good ideas, very rah-rah, difficult to finish without wanting to gag the authors for being too positive. However, there are some great organizational strategy concepts described in the book and I'll probably pick it up again at some time to refresh my thinking / perspective.
Book is a little dated (1998) and finally just lost my interest. Did it look a little like a school book to anyone else?
I love the maverick attitude and got me thinking of some of the Southwest Airlines qualities in culture that I could incorporate into my work place and my life.
Lean, flexible and fast - these all go together. Southwest had all these in spades to survive competitors throwing below the belt punches and profiting in one of the most capital intensive industries.
Ownership - this is the most important quality of all. When people take ownership of their responsibilities, everything falls into place. I kind of fall into the camp that people have the ability to do much more than we ever realized. It's just a matter of trusting show more yourself. show less
Wonderful look at the airline and its history. It's quirky, but that seems to be what has attracted the right staff to build such a successful airline.
Substandard read. Could've used some more "inside stuff". Basically read what I already knew
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Author Information
7 Works 666 Members
1 Work 540 Members
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Common Knowledge
- Canonical title
- NUTS! : Southwest Airlines' Crazy Recipe for Business and Personal Success
- Original publication date
- 1996
Classifications
- Genres
- Business, Nonfiction, General Nonfiction, Biography & Memoir
- DDC/MDS
- 387.706573 — Society, government, & culture Commerce, communications & transportation regulations Water, air, space transportation Travel by air
- LCC
- HE9803 .S68 .F74 — Social sciences Transportation and communications Transportation and communications Air transportation. Airlines
- BISAC
Statistics
- Members
- 539
- Popularity
- 55,495
- Reviews
- 4
- Rating
- (3.72)
- Languages
- English, Portuguese
- Media
- Paper
- ISBNs
- 5
- ASINs
- 1
