Strategic Internet Marketing
by Tom Vassos
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Description
With the increasing number of companies doing business on the Internet, marketing professionals are looking for cutting-edge Internet marketing strategies. This complete guide provides expert advice on how to plan and implement an Internet marketing strategy. It covers business uses in both North America and internationally, focusing on specific techniques for communications, customer support, marketing, market research, and competitive advantage.-- Features a world-renown expert who shares show more the secrets behind the most successful Internet sites-- Provides case studies and specific advice for making marketing decisions and implementing a marketing plan-- Offers strategies for advanced and interactive Web site design and implementation issues show lessTags
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1 Work 10 Members
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- Languages
- English, Spanish
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- ISBNs
- 2
