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Loading... Business Communications: Process and Product (1994)| 166 | None | 166,134 | 
(3) | None | BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a time-tested, Web-supported, teaching/learning/testing system that delivers comprehensive resources. The text uses the 3-x-3 writing process to guide the user in writing effectively. Accurate, detailed model documents provide numerous examples for learners to emulate, and abundant activities and cases develop skills. The variety and depth of resources in both print and electronic media are unmatched by any competitor. Mary Ellen Guffey leads the market in providing instructors with timely, innovative, and continuously refreshed teaching tips and support through her Web sites, monthly newsletters, and conference presentations.… (more) |
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For decades Proctor & Gamble was lionized as the world's smartest and best marketer.  | |
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▾References References to this work on external resources.  Wikipedia in English (1)
▾Book descriptions BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a time-tested, Web-supported, teaching/learning/testing system that delivers comprehensive resources. The text uses the 3-x-3 writing process to guide the user in writing effectively. Accurate, detailed model documents provide numerous examples for learners to emulate, and abundant activities and cases develop skills. The variety and depth of resources in both print and electronic media are unmatched by any competitor. Mary Ellen Guffey leads the market in providing instructors with timely, innovative, and continuously refreshed teaching tips and support through her Web sites, monthly newsletters, and conference presentations. ▾Library descriptions No library descriptions found. ▾LibraryThing members' description
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BUSINESS COMMUNICATION: PROCESS AND PRODUCT Wins Outstanding Textbook Publishing Award! The Text and Academic Authors Association honored Mary Ellen Guffey's Business Communication: Process and Product with its top award of excellence. This market-leading text, well recognized for the high quality of its content along with its vast print and electronic resources, unrivaled author support, and time-tested 3x3 writing process, won the TAA's award in the category of communication. This award is especially meaningful since the selection is made by writing experts and textbook authors. Business Communications: Process and Product: Remains the Leader in Offering Innovative Teaching and Learning Resources! Highly acclaimed student Web site offers more chapter-review and skill-building resources than any other text.
Leading edge technology, found in WebTutor Advantage, Bridging the Gap Video series, and the free Student CD, sets a new standard in teaching excellence.
The innovative 3x3 writing process, developed by Mary Ellen Guffrey, helps students visualize, apply, and remember the process for creating written and oral communication.
The transparency package and PowerPoint Presentation Slides are the biggest and most comprehensive in the field. | |
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