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International Business: An Integrated Approach

by John J. Wild

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Using a cross-functional integrative approach, the authors describe the role played by each business function in international business. They cite numerous examples and cases that deal with non-US companies operating outwith the US.

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Author Information

70 Works 421 Members

John J. Wild is Professor of Business and Vilas Research Scholar at the University of Wisconsin at Madison.

Classifications

Genres: Business, Nonfiction, General Nonfiction
DDC/MDS: 658.049 — Applied science & technology Management & public relations General management
LCC: HD62.4 .W586 — Social sciences Industries. Land use. Labor Industries. Land use. Labor Management of special enterprises
BISAC: BUS BUSINESS & ECONOMICS International General

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Members: 38
Popularity: 701,203

Languages: English
Media: Paper
ISBNs: 15

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Published: 1999
Genres: Business, Nonfiction, General Nonfiction
DDC/MDS: 658.049
LCC: HD62.4 .W586

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70 Works 421 Members

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