Imagining Consumers: Design and Innovation from Wedgwood to Corning

by Regina Lee Blaszczyk

Series:Studies in Industry and Society (1999)

Description

In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really want."--Jacket. "Imagining Consumers is the first book to tell the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and show more tribulations of china and glassware producers in their contest for the hearts of working- and middle-class women, who by the 1920s made up more than 80 percent of those buying mass-manufactured goods. Following a model pioneered by Josiah Wedgwood during Great Britain's eighteenth-century industrial revolution, successful American manufacturers closely collaborated with retailers to sort out consumer priorities and tailored their products accordingly. show less

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Regina Lee Blaszczyk

11 Works 136 Members

Regina Lee Blaszczyk is Leadership Chair in the History of Business and Society, and Professor of Business History at the University of Leeds. Vronique Pouillard is Associate Professor in the History of Modern Europe at the Institute for Archaeology, Conservation, and History (IAKH) at the University of Oslo.

Awards and Honors

Awards

Herman E. Krooss Prize for Best Dissertation in Business History (1996)

Hagley Prize in Business History (Winner – 2001)

Series

Studies in Industry and Society

32 works (1999)

Common Knowledge

Canonical title: Imagining Consumers: Design and Innovation from Wedgwood to Corning
Original title: Imagining Consumers: Manufacturers and Markets in Ceramics and Glass, 1865-1965
Original publication date: 2000
Disambiguation notice: Full title (2000): Imagining consumers : design and innovation from Wedgwood to Corning / Regina Lee Blaszczyk; 1996 dissertation had title: "Imagining C... (show all)onsumers: Manufacturers and Markets in Ceramics and Glass, 1865-1965"

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Languages: English
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ISBNs: 5
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Imagining Consumers: Design and Innovation from Wedgwood to Corning

by Regina Lee Blaszczyk

Series:Studies in Industry and Society (1999)

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