Innovative B2B Marketing: New Models, Processes and Theory

by Simon Hall

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Description

Cut through the noise surrounding B2B marketing using this clear and pragmatic guide, providing coverage of all the most recent developments including social marketing, customer attrition and B2B partnership marketing.

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marketing (1)

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Classifications

Genres
Nonfiction, Business
DDC/MDS
658.8Applied science & technologyManagement & public relationsGeneral managementOf Marketing
LCC
HF5415.1263 .H355Social sciencesCommerceCommerceBusiness
BISAC

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9
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Languages
English
Media
Paper, Ebook
ISBNs
5